Jeffrey Alvan Barach

Dr. Jeffrey Alvan Barach, Sr., born August 15, 1934 to Dr. Alvan L Barach and Frederica P Barach (Barbour) on a small rocky island on the East Coast aka Manhattan, New York, sailed on to eternal seas at the age of 85 on Friday, October 25 in New Orleans, Louisiana, surrounded by those he loved.
An amazing man, Jeffrey wore many hats with grace and ease—he was a scholar, an author, a sailor, an actor, a singer, a photographer, a philosopher and always had a joke to share. He embraced life with passion and will be sadly missed by his beloved family and an eclectic assortment of friends. He is survived by his wife of 22 years, Barbara Howell Barach; his brother, Dr. John Paul Barach; his son, Jeffrey Barach, Jr and his children by marriage, Sahar Gullikson and Joel Anderson; seven grandchildren: Konrad Barach, Chloe Barach, Samson Gullikson, Trevor Holloway, Jordan Anderson, Josh Anderson and Gunter Anderson; his niece and nephew, Andrea Schine and David Barach; four great nieces and nephews and one great, great nephew.
Raised in Manhattan by an accomplished family, Jeffrey acquired a poise early on that would serve as a firm basis for his many adventures and achievements. He studied at Harvard University, serving as photographer on the newspaper, The Harvard Crimson. He earned his Bachelor of Arts Cum Laude, Harvard University, 1956; Master of Business Administration, Harvard University, 1961; Doctor of Business Administration, Harvard University, 1967.
Always having an affinity for the south, he jumped at the opportunity to take a teaching position at the Freeman School of Business at Tulane University in 1965. He said he was there so long it was called One-lane when he arrived. He shared his vast amount of wisdom as a respected professor in the areas of Marketing and Management with his students and colleagues in New Orleans, Houston, China, Taiwan, Columbia and Chile. His research led to many published scholarly articles, and culminating in two books: The Individual, Business, and Society (1977) and Leadership and the Job of the Executive (1996). He retired in 2004 becoming Professor Emeritus and continued his love of teaching as an adjunct professor. His many scholarly accomplishments include Teacher of the Year awards and Who’s Who Worldwide Lifetime Achievement 2017.
Brilliant as he was, Jeffrey was far more than a scholar. He wrote poetry, stories, plays and a book of his travels to Tahiti, in which he tells the tale of sailing from California to Tahiti at the ripe age of 16, serving as a galley mate, having traded in safe harbor for the chance of a lifetime to live out his dreams of sailing across the equator.
Jeffrey was an avid sailor and found much joy and serenity on his beloved schooner on Lake Pontchartrain. He actually built a sailboat in his youth with his brother John and was an active member of the New Orleans Yacht Club until his death. He and Barbara frequently raced with the club and are the proud recipients of a loving cup for last place. Jeffrey wasn’t as concerned about moving fast as he was about enjoying the journey.
Jeffrey’s love of the theater included writing plays as well as being an accomplished actor, performing to the applause of many in local theatrical productions. Besides the stage, he was also in film, and was proud to have earned his SAG card. He was featured in many locally filmed projects, Morgus the Magnificent, Unsolved Mysteries, Grand Isle, The Big Easy and most recently had a part in 1973 , which has not yet been released. He also found great joy singing in the Carrolton Presbyterian Choir for many years, often turning a verse of Psalms into an aria.
Embracing his adopted city of New Orleans and all of its delights, Jeffrey was an enthusiastic Mardi Gras fan. He rode in the Krewe of Bacchus for almost 40 years and was delighted to have three generations of Barachs ride together on occasion. He was also an original member of Krewe d’Etat, and loved the spirit of satire in the float decorations.
Most importantly Jeffrey was a devoted husband, father, grandfather and friend. Countless people recall interactions they had with him and what an impact he had on their lives. He had a knack for listening and helping people solve their own problems by simply repeating back to them what they told him. He was very gracious and thankful for all of his friendships.
Such a diverse man, Jeffrey had an insatiable mind-- ever learning, ever teaching, ever concocting or telling stories about his adventures, ever caring, ever loving. He was, many say, bigger than life, and certainly, his legacy is bigger than death. He is much loved and will be missed by all who had the pleasure of knowing him.
In lieu of flowers, please consider a donation to the New Canal Lighthouse in memory of Jeffrey Barach. https://lake-pontchartrain-basin-foundation.networkforgood.com/projects/57155-honor-memorial-donation

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